Privacy Policy

Overview

Zoe ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website and sign up for our email waitlist.

By using our website or providing your email address, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide

• Email Address: When you sign up for our waitlist, we collect your email address to notify you about product updates and launch information.

Information We Automatically Collect

When you sign up for our waitlist, we automatically collect the following technical information:

• IP Address: Your device's internet protocol address, which helps us understand geographic regions of interest and prevent abuse.
• Browser Information (User Agent): Information about your web browser and device type, which helps us ensure our website works properly across different platforms.
• Browser Language Preference: Your browser's preferred language settings (e.g., "en-US" for US English), which helps us understand our global audience and plan for future multi-language support.
• Timezone: Your local timezone information, which helps us understand global usage patterns and plan appropriate communication timing.
• Source Page: Which specific page you signed up from (e.g., home page, events feature page), which helps us understand which messaging resonates best with our audience.
• Landing Page: The first page you visited on our website during your session, which helps us understand user journeys and which pages are most effective at attracting visitors.
• Referrer: The website or page that directed you to our site (if any), which helps us understand how people discover Zoe.
• Timestamp: When you signed up, which helps us track signup patterns and engagement.

Advertising Campaign Attribution Data

If you arrive at our website through an advertising campaign (such as Google Ads, Facebook Ads, or other marketing channels), we collect campaign attribution information to measure the effectiveness of our marketing efforts:

• Campaign Source (utm_source): Which advertising platform you came from (e.g., "google", "facebook", "instagram", "linkedin").
• Campaign Medium (utm_medium): The type of marketing channel (e.g., "cpc" for paid search, "social" for social media, "email" for email campaigns).
• Campaign Name (utm_campaign): The specific marketing campaign you responded to (e.g., "summer-parents", "back-to-school", "sports-teams").
• Campaign Keywords (utm_term): Search keywords that triggered the ad (for paid search campaigns).
• Campaign Content (utm_content): Specific ad creative or content variant you clicked on (e.g., "hero-video", "testimonial-ad", "signup-button").
• Internal Campaign ID: Our internal tracking identifier for campaign management and analysis.
• Target Audience: The audience segment you were part of for the advertising campaign (e.g., "working-parents", "volunteer-coordinators").
• Ad Creative Details: Information about the specific ad variant, ad group, or placement that led to your visit.

Local Storage Information

To track your initial landing page and campaign attribution, we temporarily store minimal information in your browser's session storage:

• Initial Page Visit: We store the first page you visited on our website in your browser's session storage to understand user navigation patterns.
• Campaign Parameters: If you arrived through an advertising campaign, we temporarily store the campaign attribution data in session storage until you decide whether to sign up.
• Automatic Deletion: This data is automatically deleted when you close your browser tab or window - it does not persist between browser sessions.
• No Personal Information: Only technical parameters (page paths, campaign identifiers) are stored - no personal or identifying information is included.

How We Use Your Information

We use the information we collect for the following purposes:

• Product Updates: To send you notifications about Zoe's launch and important updates
• Campaign Performance Analysis: To measure which advertising campaigns, platforms, and messages are most effective at attracting interested users
• Marketing Budget Optimization: To allocate our advertising spend efficiently by understanding which channels drive the highest-quality signups
• Ad Creative Testing: To compare the performance of different advertising creatives, messages, and targeting approaches
• Audience Insights: To understand which demographic segments and interest groups are most interested in our product
• Return on Investment (ROI) Measurement: To calculate the effectiveness and cost-efficiency of our marketing campaigns
• Internationalization Planning: To understand which languages our audience prefers and prioritize multi-language support development
• Personalized Communication: To potentially customize future communications based on your language preferences and timezone for optimal delivery timing
• Landing Page Analysis: To understand which pages attract visitors and which pages convert them to signups, helping us improve our website and messaging
• User Journey Analytics: To analyze how people navigate through our website and optimize the user experience
• Global Audience Insights: To understand our international reach and plan appropriate regional product features
• A/B Testing: To understand which landing page variations work best and improve our messaging
• Analytics: To analyze signup patterns and understand our audience demographics
• Security: To prevent spam, abuse, and fraudulent signups
• Communication: To respond to your questions or requests if you contact us

Data Storage and Security

• EU-Exclusive Hosting: All your personal data is stored exclusively within the European Union on servers that comply with EU data protection standards
• GDPR Compliance: Our data storage and processing practices are designed to fully comply with the General Data Protection Regulation (GDPR)
• Secure Storage: Your data is stored in secure databases with encryption and access controls
• Access Controls: Only authorized team members can access collected data through password-protected admin panels
• Data Retention: We retain your information until you request removal or until it's no longer needed for our legitimate business purposes
• No International Transfers: Your personal data never leaves the European Union - we do not transfer data to the United States or other countries outside the EU
• No Sharing: We do not sell, rent, or share your personal information with third parties for their marketing purposes

Your Rights and Choices

You have the right to:

• Unsubscribe: Stop receiving emails from us at any time by clicking the unsubscribe link in our emails
• Access: Request a copy of the personal information we have about you
• Correct: Request correction of any inaccurate information we have about you
• Delete: Request deletion of your personal information from our records
• Object: Object to our processing of your personal information in certain circumstances

To exercise any of these rights, please contact us at privacy@hellozoe.app

Cookies and Tracking

Our website uses minimal tracking technologies:

• Essential Cookies: Only for website functionality and admin authentication
• Session Storage: We temporarily store your initial landing page in your browser's session storage to understand user journeys (automatically deleted when you close your browser)
• No Third-Party Analytics: We do not use Google Analytics or similar third-party tracking services
• No Advertising: We do not use advertising cookies or share data with advertising networks
• No Persistent Tracking: We do not store long-term tracking identifiers or use cross-site tracking

Third-Party Services

We use the following EU-based third-party services that may have access to your data:

• EU Hosting Provider: For website hosting and database storage (servers located exclusively within the European Union)
• EU Email Service: For sending notification emails when we launch (GDPR-compliant email service provider)

All third-party services we use are either based in the European Union or have GDPR-compliant data processing agreements that ensure your data remains within the EU and is protected by European privacy laws.

Data Location and International Users

EU Data Storage: All personal data collected through our website is stored exclusively within the European Union and is subject to EU data protection laws, including the General Data Protection Regulation (GDPR).

Global Access: While our website is accessible globally, all data processing and storage occurs within the EU, ensuring the highest standards of privacy protection regardless of where you access our site from.

No International Transfers: We do not transfer your personal data outside the European Union. Even if you are located outside the EU, your data remains protected by European privacy laws and never leaves EU servers.

Children's Privacy

Our service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: